Death to Taglines!

Years ago I was working for an education startup and plotting the revision of the company web site when I asked my boss which tagline we should use under our logo. My boss, being wiser and younger than I am (hate that), came back at me one simple question: “Why?” I learned then that particular […]

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Why Are Banner Ads Still a Thing?

John Oliver’s “Last Week Tonight” has a great segment called “Why is ____ Still a Thing?” He has tackled everything from Daylight Savings Time to Columbus Day to the popularity of Ayn Rand to the Sports Illustrated Swimsuit Issue. Leaving aside my internal conflict on that last topic, this week I’m going to apply the […]

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