It’s Not Youyou, It’s Meme

I was doing a little research about memes—those Internet graphics that convey a huge amount of information by playing with our appreciation for popular culture. I thought for sure I had come across the word meme during my studies as a student of literature in the 1980s, when literary theory and deconstruction were all the […]

Read More

Death to Taglines!

Years ago I was working for an education startup and plotting the revision of the company web site when I asked my boss which tagline we should use under our logo. My boss, being wiser and younger than I am (hate that), came back at me one simple question: “Why?” I learned then that particular […]

Read More

Storytelling: A Lost Art (Online, Anyhow)

I attended a fun event recently—the Chicago Creative Space Awards—where companies in four categories (based on square footage size) were awarded for their creative use of physical space.  All of the nominees were pretty amazing to look at, as you can see on videos at ChicagoCreativeSpace.com.  It’s clear Chicago’s historic inventiveness in design and architecture […]

Read More